In order to further deepen innovation and entrepreneurship education in colleges and universities, promote the organic integration of professional education and innovation and entrepreneurship education, build a batch of high-quality, distinctive and targeted "innovation and entrepreneurship education" series MOOCs covering secondary vocational schools, colleges and universities, the "Innovation and Entrepreneurship Education" series MOOCs team was set up by Sichuan Tourism University, Shandong University of Science and Technology, Yanshan University, Hebei Zhixue Technology Co., LTD., Beijing Zhongguancun Zhiku Entrepreneurship & Innovation Service Co., LTD., Letu Education & Culture Investment (Shenzhen) Group Co., LTD and other 12 universities, enterprises and research institutes. With the joint efforts of 18 members, In September 2022, four courses, Innovative Thinking, Entrepreneurship Foundation, Entrepreneurship Action and Entrepreneurship Management, will be launched simultaneously on Super Star Xueyin online.
The four courses range from the application of innovative thinking and efficient thinking tools (Innovative Thinking), to the cognition and upgrading of theories related to entrepreneurship (Entrepreneurial Foundation), to guiding students to entrepreneurial actions and practices (Entrepreneurial Action), and finally to the survival and management of start-ups (Entrepreneurial Management).It explores a complete and clear logic of entrepreneurship education from thinking - theory - action - management. Four courses syllabus, knowledge map, teaching videos, electronic courseware, exercise questions, teaching cases, typical cases and other teaching resources are rich and detailed, which bring great fun and challenge to learners' self-study.
01 Creative Thinking
This course fully combines science, theory and practice, and re-constructs the current system according to the teaching practice needs to meet the practicability and feasibility of training college students' innovative thinking, emphasizing the combination of principle and method, theory and practical training. In terms of knowledge content, keeping pace with The Times and facing the future, this paper elaborates the thinking mode of "Internet +" era and big data era in detail, integrates "six thinking hats", "nine grids", "fishbone diagram", "5W2H method", "Benz method" and other innovative thinking methods, and focuses on introducing TRIZ technology innovation methods in combination with cases and practical training.
This course consists of 8 chapters, starting from the basic theory of innovation and innovative thinking, and elaborating on innovative thinking mode, innovative thinking method and tools, Internet thinking, big data thinking, creative thinking method, technology innovation method TRIZ, etc., and further deepening the course knowledge from innovative thinking to open up the new era wave. The first chapter is innovation and innovative thinking, the second chapter is innovative thinking mode, the third chapter is innovative thinking tools and methods, the fourth chapter is Internet thinking, the fifth chapter is big data era, the sixth chapter is innovative methods, the seventh chapter is technology innovation method TRIZ, the eighth chapter is the development trend of innovative thinking.
Elective way： click on the link → click join course curriculum
links: https://www.xueyinonline.com/detail/226896569
02 Foundation of Entrepreneurship
Through entrepreneurship education and teaching, "Foundation of Entrepreneurship" enables students to master the basic knowledge and theory of entrepreneurship, get familiar with the basic process and method of entrepreneurship, understand the laws and regulations of entrepreneurship, stimulate students' entrepreneurial consciousness, improve their social responsibility, innovative spirit and entrepreneurial ability, and promote their entrepreneurial employment and all-round development
This course consists of 8 chapters, starting from the overview of entrepreneurship, and elaborating on the ability and quality of entrepreneurs, entrepreneurial team, entrepreneurial opportunities, entrepreneurial resources, entrepreneurial plans, intellectual property declaration and transformation, and further deepening the course knowledge from the perspective of innovative thinking and opening up the wave of the new era. The first chapter is entrepreneurship overview, the second chapter is entrepreneurs' ability and accomplishment, the third chapter is entrepreneurial team, the fourth chapter is entrepreneurial opportunities, the fifth chapter is entrepreneurial resources, the sixth chapter is entrepreneurial plan, the seventh chapter is intellectual property declaration and transformation, and the eighth chapter is the "Internet +" era of innovation and entrepreneurship.
Elective way： click on the link → click join course curriculum
links: https://www.xueyinonline.com/detail/226896569
03 Entrepreneurial Action
Entrepreneurial Action follows the principle of "close to practice, close to life, close to students". Based on the design concept of the learning-output education model (results-based education, abbreviated as OBE), the course takes students' learning output as the result orientation, follows the principle of "reverse design", and follows the path of innovation and entrepreneurship enhancement for college students. Provide students with a "toolbox" of entrepreneurial practices.
This course consists of 8 chapters. Starting from entrepreneurial cognition and entrepreneur quality, it guides students to discover social problems, propose solutions, tap potential markets, create product prototypes, continue iterative optimization, and establish competitive barriers, so as to realize a student-centered, problem-driven and project-based curriculum system. Chapter 1 Cognition entrepreneurship, Chapter 2 Becoming an entrepreneur, Chapter 3 design thinking, Chapter 4 exploring business opportunities, chapter 5 shaping product prototypes, chapter 6 designing business models, chapter 7 making marketing plans, chapter 8 integrating entrepreneurial resources.
Elective way： click on the link → click join course curriculum
links: https://www.xueyinonline.com/detail/226896569
04 Entrepreneurial Management
This course has constructed a relatively complete theoretical system, taking the establishment of enterprises -- business model selection -- enterprise development -- crisis intervention -- venture financing as the main logic line, making the vivid image of an enterprise appear on the paper. Based on the implementation path of entrepreneurship, starting from the connotation and characteristics of entrepreneurship management, focusing on the survival and development of start-ups, marketing, business model, operation management, human resource management, finance and financing plan to form the framework structure and main content of the course.
This course consists of 8 chapters, starting with an overview of entrepreneurial management, covering the establishment of start-ups, business model of start-ups, management of start-ups, growth of start-ups, risk prevention and crisis management of start-ups, innovation management of start-ups, etc., and further deepening the course knowledge from pioneering the new era wave of entrepreneurial management. Chapter 1 Overview of entrepreneurial management, Chapter 2 establishment of start-up enterprises, chapter 3 business model of start-up enterprises, chapter 4 management of start-up enterprises, chapter 5 growth of start-up enterprises, chapter 6 risk prevention and crisis management of start-up enterprises, chapter 7 innovation management of start-up enterprises, chapter 8 start-up financing.
Elective way： click on the link → click join course curriculum
links: https://www.xueyinonline.com/detail/226896569
The four courses are the preliminary results of the virtual teaching and Research Section of Innovation and Entrepreneurship Education series courses led by Sichuan Tourism University. The supporting textbooks of the four courses have been published by Tsinghua University Press in 2022
05 The Course Manager
Lv Shuang: Dean of School of Innovation and Entrepreneurship, Party Branch Secretary of Sichuan Tourism University, Dean of Sino-Foreign Research Institute of Innovation and Entrepreneurship, Associate professor, postgraduate supervisor, visiting scholar of Peking University. He is also the director of the Digital Economy Research Institute of Zhongguancun Innovation and Entrepreneurship Education Industry Promotion Center, the director of Zhongshi Xinke Artificial Intelligence Industrial Technology Research Institute of Ouhai District of Wenzhou City, the director of Xinle Intellectual Property Service Center, the distinguished expert of the Innovation and Entrepreneurship Center of Guanghua School of Management, Peking University, the managing partner of Letu Investment, and the secretary-general of the Innovation and Entrepreneurship Education Cooperation Association of ordinary colleges and Universities. Director of China Association of Business Statistics, Executive director of National College Students' Innovation and Entrepreneurship Practice Alliance, "Industry Practice Professor" of Industry and education integration of Ministry of Industry and Information Technology, National 10,000 outstanding Innovation and Entrepreneurship mentors of Ministry of Education, Deputy Secretary General of China Technology Entrepreneurship Association Innovation and Entrepreneurship Expert Working Committee, Innovation and Entrepreneurship expert mentor of China International "Internet +" College Students Innovation and Entrepreneurship Competition Exhibition and Exchange Center, "Challenge Cup" Entrepreneurship Training Program Competition for Chinese College Students Entrepreneurial mentor, expert of Hebei Provincial Department of Industry and Information Technology Expert Database, Excellent Innovation and entrepreneurship Mentor of Hebei Province, Public entrepreneurship mentor of Hebei Province, Vice president of Hebei Science Writers Association, second-level candidate of Hebei Province "Three-three-Three Talents Project", expert of Shijiazhuang Municipal Government Special Allowance, Top young talents of Shijiazhuang City, Top management talent of Xinle City, Deputy Secretary general of Hebei Alumni Association of Xi 'an Jiaotong University, council member of the Korean and Korean Branch of Western Returned Scholars Association (Overeducated Scholars Association of China), member of Hebei Youth Federation, member of Hebei Overseas Chinese Federation Youth Committee, chairman of Shijiazhuang Youth Federation Overseas Scholar Overseas Chinese Sector Working Committee, Excellent Shijiazhuang mass entrepreneurship mentor, Expert of Chengdu Tianfu Haizi Program, young scientific and technological talents of Chengdu City, deputy director of the Teaching materials Compilation Committee of Innovation and Entrepreneurship Education Series, leader of the "Innovation and Entrepreneurship Education" series MOOC team, leader of the virtual teaching and Research Section of Innovation and Entrepreneurship Education series course group, national second-level entrepreneurship consultant, National second-level psychological consultant, technical broker (technical manager).He has edited 13 books, presided over and participated in 27 projects at the provincial, bureau and university levels, presided over and participated in 47 horizontal projects, obtained 25 national utility model patents, 14 design patents, 34 software Copyrights, published 23 papers, guided contests and personally won 289 national and provincial awards. He has won 10 provincial and ministerial teaching achievement awards, paper awards and project awards, 40 provincial science and technology achievement certificates, presided over 10 scientific and technological achievements transformation projects, won the third prize of the eighth Hebei Higher Education Teaching Achievement Award, the second prize of Sichuan Teaching Achievement Award in 2021, and the course leader of the provincial first-class undergraduate course "Entrepreneurship Foundation" in 2019.He has been invited to give 124 lectures nationwide, provided consulting services for 78 enterprises for 95 times, and served as the judge and expert group member of national, provincial and municipal competitions for 58 times.
